Business owners awaken each morning with one thing on their minds -- increasing their sales. Pulling from over 40 years of starting and growing 15 small businesses, Fran Tarkenton explains how business owners can increase their sales without selling. At the end of the 9-minute audio-CD, Fran simply mentions that you (the associate) have a free GoSmallBiz Directory Listing waiting for them. He does not go into the benefits of the Small Business Plans -- that's for you to do with your Small Business FlipChart after completing the free Directory Listing with your prospect. The steps to using the CD are:

1. Give the CD to a small business owner

2. Have him/her play it while you're there OR leave it with them (follow up the next day)

3. Complete both sides of the free GoSmallBiz Directory Listing with the prospect

4. Tell the prospect that you noticed that they have indicated "yes" on several of the questions on the back of the listing certificate. Ask them if they would like help in those areas. Ask them if you can show them how you can help them.

5. Use the GoSmallBiz FlipChart for your presentation

Note: 1) You must have the GoSmallBiz Directory Listing Certificates in order to use this tool. 2) Whether your prospect is ready to buy or not, you should complete (and submit) their free Directory Listing. 3) Let them keep the CD. Sold in Quantities of 25 per order